Typography- Font is in sans serif font and is very straight and sharp; it is also in bold and stands out on the page. The font is clear to read and will appeal to a young adult target audience.
Layout- Layout is relatively ordered and is clearly focused around the centre image. There is only one image, and little text which make the magazine look simple and stylish.
Colour- The background of the magazine is in white and contrasts with the vibrant red and beige typography. The colour red signifies violence which is often stereotyped within the R&B genre.
Images- Image is in black and white so it stands out and contrasts against the vibrant typography. Camerawork is a mid-shot of the popular rapper Akon making a gun gesture with his hand, his actions signify violence stereotyped with the R&B genre. Mise-en-scene is also used to highlight the R&B genre, as in the image the rapper has chains or ‘bling’ around his neck which is stereotypical of rappers.
Mode of address- Mode of address is relatively informal and uses slang such as ‘AIN’T HAVIN’ IT’ which mimics the way in which rappers talk and is a stereotype of the R&B genre.
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